Give your audience power over data
As a public organisation, you obviously have an audience. How do you communicate with them and how do you store their data and the interactions you have with them? During this roundtable session, we talk to a number of public organisations that would like to better organise their customer and personal data management and to a number of providers of alternative solutions. We talk about managing personal data, logging in and giving power to the end user.
Moderator
Douwe Schmidt
Table guests
Recap
For NTR, youth target group is very important, how to involve youth and their parents.
For BNNVARA, privacy is an important issue.
Waag sits between the parties.
Bart Jacobs sits on Identity Management. Attribute-based identity. Those are person characteristics. Was a decade or so ago.
The market has failed to come up with a good solution to this problem. In NL, it will never be accepted that you log into the tax office with FB. Identity is not seen as a commodity in NL. Market players do not succeed.
But in Belgium, it is a consortium of banks and telcos that manage identity.
In Switzerland, a commercial variant was rejected in a referendum.
NTR has chosen to build its own, to do so in a secure responsible way. Our policy is to ask for as little data as possible, then relatively little can be done with it. And parental approval is also difficult to prove.
BNNVARA needs data to serve its audience as well as possible. Record usage behaviour and make recommendations.
We no longer use commercial platforms to comment but have implemented it internally.
Irma can help if age-appropriate programmes are broadcast, or show the atrtribute Dutchness, that you can prove that to NPO, without revealing your identity.
IRMA needs to start working by being used more with service providers, associations, broadcasters, governments. Healthcare can enforce relatively easily, but commercial parties are a bit more reluctant. At NPO Start, it would really be very welcome.
But identity is also a maze, because e.g. custody information lies with the judiciary not the municipalities.
BNNVARA is very interested in getting started with IRMA.
There are preconditions for the openness offered by IRMA. For instance, you cannot just ask for attributes for which you have no grounds. In principle, you can report any breaches to the AP, with a screenshot of what the service providers ask for.
What stands in the way of BNNVARA and NTR implementing IRMA?
It has to coexist. BNNVARA is not going to wait for NPO, we don't have a very good excuse. It is on our backlog to do it before the summer if possible. As a public organisation, we also have to do it quickly. NTR would like to put it in a place where it can be properly tested.
State secretary is going to put open source as a registration tool in the law.