Wendy Hoenkamp

As an online social media and campaign manager, Wendy Hoenkamp has always dedicated herself 100% to organizations that make the world a better, more beautiful, and healthier place. She has worked for organizations, including the Consumentenbond (Dutch Consumers' Association), Oxfam Novib, Partij voor de Dieren (Party for the Animals), and the Groene Zorg Alliantie (Green Health Alliance). In recent years, she has been advocating ethics in online marketing. In the beginning of 2025, she was the Ethical Online Marketing Advisor for the #Detox campaign by De Goede Zaak, which encouraged all of the Netherlands to leave the platform X. Additionally, she publishes the Ethical Online Marketing Newsletter. She is most active on Mastodon and, for the time being, also on LinkedIn.