Traceability isn’t new, but the way it’s being built across the cultural and creative sectors is fragmented, uneven, and often disconnected from the people most affected by it. Because provenance is not just about origin, it’s about power.
This panel brings together perspectives from heritage, music, media and fashion to explore how different sectors define and implement traceability, who gets to decide what becomes visible, verified, authentic, or owned, and who benefits when those choices become infrastructure.
Rather than treating traceability as neutral, we will explore who sets the rules for provenance at scale, the tensions between top-down standards and bottom-up practices, and the benefits and harms of making content and processes more visible. Together, we will ask how trust and accountability can be strengthened without exposing creators, journalists, institutions, or communities to new risks.